Tremor International - Partnership with Taiv to Expand CTV OOH Offering
Reach announcement*
("Tremor" or the "Company")
The partnership aims to bring new opportunities in a growing category to brands and advertisers
Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV ("CTV"), today announced a partnership between its supply-side platform, Nexxen SSP, and out of home ("OOH") advertising group Taiv to offer connected TV ("CTV") OOH opportunities to clients across the advertising ecosystem. The partnership delivers immersive, high impact ad experiences, reaching audiences on the biggest and most prominent screens in sports bars and restaurants across major designated market areas spanning
Specifically, Taiv's ad units - strategically positioned alongside premium content, such as live sports - offer an increased level of engagement in high traffic environments. With an average of eight screens per venue and numerous large format displays measuring over 10 feet, this partnership presents an effective new way for advertisers to connect with consumers while they are away from their homes and in more social environments, hitting yet another CTV touchpoint (e.g. out of home). It is one element of Nexxen's larger CTV OOH offering.
"We've always been all in on CTV, and our partnership with Taiv brings broadened reach, increased visibility and enhanced scale to leading brands and advertisers looking to capitalize on CTV OOH formats," said
"We are thrilled to collaborate with Nexxen on expanding our reach in the CTV OOH advertising space," said
About Nexxen
Under the parent
About Taiv
Taiv uses AI to make business TV more engaging, profitable, and easier to manage, starting with bars and restaurants. We've built proprietary tech that uses computer vision to watch live TV and improve the content with contextually aware commercials, content, and games. Our tech also automates the manual AV tasks that venues have to do every day. For more information, visit www.taiv.tv.
For further information please contact:
PR Contact:
Caroline Smith, Vice President, Communications, Nexxen
IR Contact:
Billy Eckert, Vice President of Investor Relations
ir@tremorinternational.com
KCSA (U.S. Investor Relations)
David Hanover, Investor Relations
tremorir@kcsa.com
Vigo Consulting (U.K. Financial PR & Investor Relations)
Jeremy Garcia / Peter Jacob / Aisling Fitzgerald
Tel: +44 20 7390 0230 or tremor@vigoconsulting.com
Jonny Franklin-Adams / Charlie Beeson / George Dollemore (Corporate Finance)
Tim Redfern / Harriet Ward (ECM)
Tel: +44 20 7220 0500
Forward Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the
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