Tremor International is now Nexxen International! Click here to learn more about the Company’s recent name change
logo

Tremor International - Partnership with Taiv to Expand CTV OOH Offering

December 15, 2023
PDF Version
window.NREUM||(NREUM={});NREUM.info = {"beacon":"bam.nr-data.net","errorBeacon":"bam.nr-data.net","licenseKey":"6415801d43","applicationID":"275138250","transactionName":"NVFUYEIHWkEDARFRXgwbd2dgSU9EBxAWUV4MSRlPUwpdVwwWLHxMTXlXRlsDQB0sBxJLHhl9ckkfJFtWG00eW14MQFNaRC9wTw==","queueTime":0,"applicationTime":21,"agent":"","atts":""}(window.NREUM||(NREUM={})).init={ajax:{deny_list:["bam.nr-data.net"]}};(window.NREUM||(NREUM={})).loader_config={licenseKey:"6415801d43",applicationID:"275138250"};window.NREUM||(NREUM={}),__nr_require=function(t,e,n){function r(n){if(!e[n]){var i=e[n]={exports:{}};t[n][0].call(i.exports,function(e){var i=t[n][1][e];return r(i||e)},i,i.exports)}return e[n].exports}if("function"==typeof __nr_require)return __nr_require;for(var i=0;i0){var r=n[n.length-1];if(u&&uv.offset&&e<=Date.now()?(e-=v.offset,n.fid=v.now()-e):e=v.now(),w=!0,l("timing",["fi",e,n])}}function f(t){"hidden"===t&&(u=v.now(),l("pageHide",[u]))}if(!("init"in NREUM&&"page_view_timing"in NREUM.init&&"enabled"in NREUM.init.page_view_timing&&NREUM.init.page_view_timing.enabled===!1)){var u,s,d,p,l=t("handle"),v=t("loader"),m=t(8),g=t(3),y=NREUM.o.EV;if("PerformanceObserver"in window&&"function"==typeof window.PerformanceObserver){s=new PerformanceObserver(r);try{s.observe({entryTypes:["paint"]})}catch(h){}d=new PerformanceObserver(i);try{d.observe({entryTypes:["largest-contentful-paint"]})}catch(h){}p=new PerformanceObserver(o);try{p.observe({type:"layout-shift",buffered:!0})}catch(h){}}if("addEventListener"in document){var w=!1,b=["click","keydown","mousedown","pointerdown","touchstart"];b.forEach(function(t){document.addEventListener(t,c,g(!1))})}m(f)}},{}],7:[function(t,e,n){function r(t,e){if(!i)return!1;if(t!==i)return!1;if(!e)return!0;if(!o)return!1;for(var n=o.split("."),r=e.split("."),a=0;a
RNS Number : 8847W
Tremor International Ltd
15 December 2023
 

Reach announcement*

 

15 December 2023

Tremor International Ltd

("Tremor" or the "Company")

 

Nexxen SSP Partners with Taiv to Expand CTV OOH Offering 
The partnership aims to bring new opportunities in a growing category to brands and advertisers  

 

Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV ("CTV"), today announced a partnership between its supply-side platform, Nexxen SSP, and out of home ("OOH") advertising group Taiv to offer connected TV ("CTV") OOH opportunities to clients across the advertising ecosystem. The partnership delivers immersive, high impact ad experiences, reaching audiences on the biggest and most prominent screens in sports bars and restaurants across major designated market areas spanning the United States.  

 

Specifically, Taiv's ad units - strategically positioned alongside premium content, such as live sports - offer an increased level of engagement in high traffic environments. With an average of eight screens per venue and numerous large format displays measuring over 10 feet, this partnership presents an effective new way for advertisers to connect with consumers while they are away from their homes and in more social environments, hitting yet another CTV touchpoint (e.g. out of home). It is one element of Nexxen's larger CTV OOH offering. 

 

"We've always been all in on CTV, and our partnership with Taiv brings broadened reach, increased visibility and enhanced scale to leading brands and advertisers looking to capitalize on CTV OOH formats," said John Rogers, Vice President, Business Development at Nexxen. "By leveraging Taiv's extensive network of screens in sports bars and restaurants across the US, our clients have the chance to connect with their audiences in entirely new spaces." 

 

"We are thrilled to collaborate with Nexxen on expanding our reach in the CTV OOH advertising space," said Tony Siconolfi, Chief Revenue Officer at Taiv. "Together, we're creating a dynamic platform to provide compelling marketing messages alongside premium live sports content, and we can't wait to see how advertisers take advantage of this offering."

 

About Nexxen                                                                                                                                                                  
 Under the parent Company Tremor International (AIM / NASDAQ: TRMR), Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize video and Connected TV in the ways that are most meaningful to them. Comprised of a demand-side platform (DSP), supply-side platform (SSP), ad server and data management platform (DMP), Nexxen delivers a flexible and unified technology stack with advanced and exclusive data at its core. Our robust capabilities span discovery, planning, activation, measurement and optimization - available individually or in combination - all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be.  For more information, visit nexxen.com.


 About Taiv                                                                                                                                                          
 Taiv uses AI to make business TV more engaging, profitable, and easier to manage, starting with bars and restaurants. We've built proprietary tech that uses computer vision to watch live TV and improve the content with contextually aware commercials, content, and games. Our tech also automates the manual AV tasks that venues have to do every day. For more information, visit www.taiv.tv.

 

For further information please contact:

 

Tremor International Ltd.

PR Contact:

Caroline Smith, Vice President, Communications, Nexxen

csmith@nexxen.com

 

IR Contact:

Billy Eckert, Vice President of Investor Relations
ir@tremorinternational.com

 

KCSA (U.S. Investor Relations)
David Hanover, Investor Relations
tremorir@kcsa.com

 

Vigo Consulting (U.K. Financial PR & Investor Relations)
Jeremy Garcia / Peter Jacob / Aisling Fitzgerald
Tel: +44 20 7390 0230 or tremor@vigoconsulting.com

 

Cavendish Capital Markets Ltd.
Jonny Franklin-Adams / Charlie Beeson / George Dollemore (Corporate Finance)
Tim Redfern / Harriet Ward (ECM)
Tel: +44 20 7220 0500

 

Forward Looking Statements

 

This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as "anticipates," "believes," "expects," "intends," "may," "can," "will," "estimates," and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the appointment of new executives and any benefits thereof, any references to our tech stack, other products and/or offerings of Nexxen and any other subsidiaries affiliates. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause the Nexxen group's actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Tremor International's most recent Annual Report on Form 20-F, which was filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 7, 2023. Any forward-looking statements made by us in this press release speak only as of the date of this press release, and we do not intend to update these forward-looking statements after the date of this press release, except as required by law.

 

*About Reach announcements

 

This is a Reach announcement. Reach is an investor communication service aimed at assisting listed and unlisted (including AIM quoted) companies to distribute media only / non-regulatory news releases into the public domain. Information required to be notified under the AIM Rules for Companies, Market Abuse Regulation or other regulation would be disseminated as an RNS regulatory announcement and not on Reach.

 

 

 

This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.
 
END
 
 
NRAGPGPGPUPWGAC

Search Investor Relations