Tremor International - Tremor Launches Cross-Platform Planner
("Tremor" or the "Company")
Tremor International Launches Its First-to-Market TV Convergence Solution: A Self-Service Cross-Platform Planner, Unifying Audiences and Optimizing Reach Across Digital & Linear
Major broadcasters and agencies are engaged in extensive testing with the planner.
In a groundbreaking move for the industry, Tremor's self-service planner utilizes direct linear and digital integrations to deliver cross-platform media plans from real-time available units ("avails"), improving upon planning performed on historical viewing data alone. Robust planning constraints and configurations allow for production of discrete plans optimized for reach and frequency against target audiences. The planner's outputs integrate directly into linear and digital campaign execution systems, further streamlining operations and enabling campaign delivery across a buyer's or seller's preferred platform, or Tremor's end-to-end platform encompassing the Amobee DSP, Unruly SSP and Spearad Ad Server. Detailed campaign pacing and reporting ensures that linear, digital and cross-platform objectives are met.
"For a long time, the industry has been asking for a solution like our cross-platform planner that meaningfully breaks down silos between planning, execution and reporting, and provides predictable reach forecasts across linear and digital. With the growing distribution and availability of CTV content driving greater viewership, traditional linear advertisers can now confidently expand their reach into digital and understand the impact of their spend with broadcasters in a cross-screen manner," said
Our end-to-end, video-first platform facilitates and optimizes engaging advertising campaigns for brands, media groups and content creators worldwide - enabling powerful partnerships and delivering meaningful results. A leader in Connected TV and video,
Tremor is headquartered in
For more information, visit: www.tremorinternational.com
Forward Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the
RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the